2 Belgium SP-404 commercials

Post by **Chulukinat** » Sat Sep 02, 2006 11:22 am

http://youtube.com/watch?v=G9RdGJL6vr8

http://youtube.com/watch?v=LbZ1sEuxj8o

J.Daniels · Post by **J.Daniels** » Mon Sep 04, 2006 2:42 am

hah, thats pretty bad marketing. How the hell is anyone meant to know that the 404 is a (mainly)hip hop production tool after looking at those ads??

Nym · Post by **Nym** » Mon Sep 04, 2006 5:06 am

they're pretty funny commercials, though...not good marketing for hip hop at all, but i enjoyed seeing them.

pt3r · Post by **pt3r** » Mon Sep 04, 2006 6:58 am

I agree, but then again Roland has never really marketed gear at a certain market it seems like they don't want to get stuck in some niche market.

balazs · Post by **balazs** » Sat Dec 23, 2006 8:07 am

commercials were garbage, yeah very bad marketing

vingthorthehurler · Post by **vingthorthehurler** » Fri Jun 17, 2011 1:39 pm

too me this is really funny, I dig it!

teamdiscoverychannel · Fri Jun 17, 2011 3:12 pm

sack the ad men! thats all i can say...

J.Daniels wrote:hah, thats pretty bad marketing. How the hell is anyone meant to know that the 404 is a (mainly)hip hop production tool after looking at those ads??

From the looks of these adds they were aiming for the "middle age men who had secret fantasy of becoming astronauts/train drivers" market, its an untapped market.

cheers for posting

jetson · Post by **jetson** » Sat Jun 18, 2011 1:29 pm

I thought they were funny. But that's because I'm a middle aged man who thinks it would be cool to do that in my own home. In fact, I defy this SP group to do their own home-made SP commercials like this. The goal is to make it funny. Anyone?
Bueller?

Les Braun · Post by **Les Braun** » Sat Jun 18, 2011 6:18 pm

everybody thinks i look like the kid that walks into the room each time

groktopus · Post by **groktopus** » Sat Jun 18, 2011 6:34 pm

hahah I thought they were pretty funny. Obviously they aren't really showcasing what this is capable of doing, just being creative with their commercial.

@Jetson - maybe one day when I have a video camera I'll try to make my own sp commercial

jetson · Post by **jetson** » Sat Jun 18, 2011 7:45 pm

juxt wrote:commercials were garbage, yeah very bad marketing

Yeah, I can't say they were great for the product, necessarily. But marketing is more than just profiling a product in some way. It's also about branding, and association. Marketers have to fuck with our minds a bit to separate us from our cash, so they use any and all appeals to emotion to do that.

vingthorthehurler · Post by **vingthorthehurler** » Sun Jun 19, 2011 12:18 am

LOL, someone noticed that this post it was originally posted on September 2 of 2006?

I was digging hard in here the past days

SP-FORUMS

2 Belgium SP-404 commercials

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